GM buys Larabars

topic posted Wed, July 2, 2008 - 7:05 AM by  David M.
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General Mills has purchased (raw food) Larabar for their Small Planet division.

Think this will help make a positive change within GM, or will GM negatively impact Larabars?

Will you continue to purchase Larabars?
posted by:
David M.
Kentucky
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  • Re: GM buys Larabars

    Wed, July 2, 2008 - 3:47 PM
    When the CEO for Stoneyfield (yogurt/ milk) sold his company, he stated that he hoped that the movement as a whole towards organic/ local stuff would be embraced by big co's, and that this would be a positive thing- because when something as positive as that is embraced by the general public (and thus consumer demand) the results could only be good.
    I have mixed feelings- in one way it's good because it means that more people are trying to live/ feel/ eat/ be better; on the other hand, it is big business and unfortunately big business always finds a way to cut corners and make big bucks while someone somewhere pays the price. Even if it is the Earth herself paying. So... I haven't bought a Larabar in a long time ($$$) but I believe that it's hard to live these days without supporting some big co or another.
    • Re: GM buys Larabars

      Wed, July 2, 2008 - 4:26 PM
      I don't mind selectively supporting big business if they're producing a product has some consciousness behind it.

      I just hope Larabar doesn't negatively change as a result.
      • Re: GM buys Larabars

        Thu, July 3, 2008 - 11:10 PM
        yay for Lara, she's probably kickin' it in Cabo right now.
        i've moved onto Organic Food Bars--a far superior product that i trust and don't mind paying extra for.
        Since reading The Omnivore's Dilemma, i have been extremely wary of any association between so-called "health foods" and major corporations. A few manage to pull it off with integrity intact, but General Mills is a perpetrator of the global problem that involves the corn industry and mono-cropping, so in my book they are the antichrist.
        • Re: GM buys Larabars

          Fri, July 4, 2008 - 5:21 AM
          I've tried Organic Food Bars. Good stuff, but I prefer the fewer ingredients in Lara. But they do have a lot of protein!
          • Re: GM buys Larabars

            Fri, July 4, 2008 - 11:15 AM
            Don't you think that a big company like GM would buy a company like Lara to start changing the way they do business? They must follow what the market demands, so if we demand organic healthy foods, they would be wise to make more.
            • Re: GM buys Larabars

              Fri, July 4, 2008 - 1:28 PM
              But just because a big company is making healthy organic foods doesn't mean they have a scrap of integrity while going about it. Big companies are getting into organic and healthful foods because it's become a popular fad.
              • Re: GM buys Larabars

                Sat, July 5, 2008 - 11:47 AM
                exactly, Cali; but if they are following market demands and the market is demanding more thoughtful ways of treating the planet, I think that it can gradually become a more 'win' situation. It's nearly impossible to buy anything these days without the money funneling back to big business; and if the market demands that their ways and means have a gentler impact on the planet, well, hooray! I mean these days you can find an organic/ health food section in even some places still considered backwaters. It's a start, at least, and one I'm willing to support.
                • Re: GM buys Larabars

                  Sat, July 5, 2008 - 12:09 PM
                  as far as i know, GM doesn't do organic.
                  larabars are not organic, so they are the perfect product to expand their consumer base--they have a healthy appeal (fooled me for long enough, before my friend noted that they were not organic), and are made with ingredients that GM already uses in other products. Production should be a breeze for them.

                  i have mixed feelings about this, as many of you probably do as well.
                  integrity is paramount to me, and if the CEO of General Mills is a raw vegan, or a vegan, or a vegetarian, or even has any clue about the raw food diet then i'll feel better about the merger. But from what i've read in The Omnivore's dilemma, it's just another product to them, no different from Trix.

                  In case some of you don't know, GM owns Cascadian Farm and Muir Glen, both originally small organic companies. Here are some of the other brands they own: www.generalmills.com/corpora...dex.aspx
                  • This is the maximum depth. Additional responses will not be threaded.

                    Re: GM buys Larabars

                    Sat, July 5, 2008 - 12:13 PM
                    and i found that link after writing the first sentence of the last post "GM doesn't do organic". I had forgotten that they were the major corporation that bought Cascadian Farm. Michael Pollan writes extensively about how they grow the crops for organic and non-organic product lines, separate but with the same amount of environmental impact and no consideration for the health of the soil.
                    • Re: GM buys Larabars

                      Sun, July 6, 2008 - 6:16 AM
                      Ughhhhhh.....all this is making it difficult to purchase Larabars.
                      • Re: GM buys Larabars

                        Mon, July 7, 2008 - 11:38 PM
                        i don' t even like 'em anymore. i think i got burned out on them when i went cross-country and ate at least one every day. Now i think they are too sweet, and boring tasting. Organic Food Bars have stolen my heart.
                        • Re: GM buys Larabars

                          Sun, July 20, 2008 - 10:13 AM
                          We have to ask these companies who try to bring us better healthier foods to DO NOT SELL to big ones for so many reasons!!!!!!
                          The biggest one being because of the Codex Alimentarius!!!!!
                          This is urgent AND important
                          Please watch and spread the word because so little people know about this!
                          youtube.com/watch

                          Organic farming and overall health nutrition might be eradicated!

                          Thank you!
                          S.
                          • Re: GM buys Larabars

                            Sun, July 20, 2008 - 12:25 PM
                            It is indeed a double-edged sword to have these big ag-biz companies purchasing smaller, organic farms and companies. I read an article recently, I think it was out of the UK, that the demand for free-range, organic chicken and eggs has become so pervasive that it will soon outdistance traditional poultry production. That seems like a great victory on the surface, but if the demand for meat and eggs stays the same or even rises as a result of the push for organic, we are still left with large scale animal factory farming, which is just as detrimental to the environment and ecosystems as traditional. Yes, the product we end up consuming is "healthier" for us in the short run, but what is the long-term impact?

                            Part of the solution is to push for LOCAL first and then ORGANIC. The fact is most small farmers *are* growing organic, it just takes years to get certified, if a small farmer can afford to be certified in the first place. In tandem with that, if we can encourage/educate society to reduce its thoughtless consumption of animal products, we can really make a difference. If the demand is less and people rely on their local producers, the factory farms (both animal and vegetable) cannot justify their existence.
                            • Re: GM buys Larabars

                              Mon, July 21, 2008 - 6:32 AM
                              Well said.

                              As an aside (and in defense of Larabars, since we've been beating up on them a bit), it's woth noting that Laras have always been raw, non-GMO, kosher, soy, gluten & dairy free, vegan, with no added sugars and no more than 6 ingredients.

                              Let's hope the new Larabars follow the same program.

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